Collage of enterprise UX work: lifecycle diagrams, product screenshots, maturity models and user journeys

Product design and design leadership

I build complex products, teams and capabilities.

I set product and design direction and stay hands-on: designing, prototyping and testing high-stakes enterprise software, including AI-enabled products and AI-assisted ways of designing them.

  • 25 years

    Enterprise software across insurance, legal technology, banking, energy and consultancy.

  • Product and AI transformation

    From established desktop products to connected cloud platforms, AI-assisted workflows and agentic product experiences.

  • Enterprise leadership

    Built UX capability within WTW’s Insurance Consulting and Technology business and lead the company-wide UX & Accessibility Community of Practice across a 40,000-person organisation.

  • AI-enabled delivery

    Shifted UX and discovery upstream and introduced AI-assisted product definition, prototyping and design-to-code workflows.

Selected work

Designing the product, the process and the capability

Three case studies: designing a difficult financial product, designing how people and AI create products together, and making good product design repeatable across an organisation.

Portrait of Steve Carter

About

Product leadership in complex enterprise environments

I am a senior product and UX leader with 25 years of experience working on specialist software, complex organisations and the systems that connect them.

At WTW, I work within Insurance Consulting and Technology, a specialist InsurTech business spanning pricing, reserving, capital, life, underwriting and shared enterprise platforms.

My work spans product direction, hands-on design, organisational capability, team leadership and AI-enabled delivery, alongside leading WTW-wide UX and accessibility communities across a 40,000-person organisation.

Before WTW I led UX at LexisNexis and designed enterprise and financial software at Barclays Investment Bank, BNP Paribas and in consultancy, starting from a background in architecture.

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Working on a complex product problem?

I work with teams tackling complex enterprise products, AI-enabled workflows and product organisations that need to become easier to understand, govern and scale.